20 Aug 2015

Fragrance 101

I'm lucky enough to be pursing a career in the industry that I am so passionate about - Marketing & PR in Cosmetics and Fragrance. From a young age I have always loved perfume and I am fascinated how certain smells can remind you of certain memories or people (for better or for worse)... I want to give you a little insight into my world...

I'm no master perfumer (something that takes 10+ years to achieve) but I do know a bit about smells that work well together. When choosing perfumes, it is important to know which olfactive group you prefer.

There are 6 main groups that these 'smells' can be split into:

Floral, Citrus, Chypre, Woody, Oriental and Aromatic.

Have you ever tested a perfume on your skin in a shop and when you get home it smells completely different? It might be strange to learn that perfume actually evaporates over time on the skin - resulting in different layers or 'notes' to appear throughout the day. Perfume 'notes' can be split into 3 sections. 

Top Notes - these are recognised as soon as you apply the perfume on the skin and mainly consist of light fruity florals. These evaporate the quickest but are still vital for the first impression of a fragrance. 

Middle Notes - once the top notes evaporate the middle notes come out to play. These are mostly wholesome floral or fruity tones mixed with spices that create the 'heart' of the fragrance. 

Base Notes - these notes mainly mix with the middle notes and create the full body of the fragrance. They often consist of rich, fuller smells, e.g. Sandalwood or Vanilla. They linger on your skin the longest and this is what you smell after all the other layers have evaporated. 

This is why it is so important to wear a perfume all day before making a decision to buy, make use of those free samples. I hope this has been helpful!


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